How to earn £159,392 a year as a one-person, home-based consultant – starting from scratch

Date:	Venue:	Max. No. of participants 25	Duration: 1 day	Fee:

YES,. Being a one-person, home-based consultant can be WONDERFUL!

Just imagine:

Being in control of your working life. You can work when you want and how hard you want and take on only those projects you want to.
No employees to worry about
Taking time when you want for your family and social life. (I remember the great joy of walking my daughter to school almost very morning for 5 years!)
Continual mental stimulation that comes from striving to find solutions to a wide variety of interesting client problems
A higher income than you would get as a salaried person because you add value by fixing problems organisations can’t fix for themselves.
Respect for the knowledge and skill you have developed.
The company of brilliant, interesting and dynamic people in client organisations
Not having to cope with office politics and colleagues/bosses who may drag you down.
Travel to interesting places.

HOWEVER

ARE YOU WILLING TO FACE REALITY?

ARE YOU WILLING TO PAY THE PRICE REQUIRED TO WIN THESE BENEFITS?

Your success is my main concern. Yes, I want your fee for attending this workshop! But more than that I want you to avoid a lot of financial hardship and emotional pain that 80% of the people who start a consultancy suffer!

So, before I give you more details about this powerful, practical and very thorough one-day workshop, I’M GOING TO TRY AND PUT YOU OFF BEING A CONSULTANT! I know this sounds crazy but read on – this is why I’m being brutally honest.

Over the years I’ve had discussions with many people about setting up their consultancy. But most people don’t realise what is needed to make a success of it. In the beginning it’s real tough and I want you to know what you’re getting into. Seriously, unless you can answer “YES” to the following eight questions, DON’T enrol for the workshop. Do you truly accept that for the first three years (at a minimum) of your consulting you’ll:

1.Be working your arse off marketing and selling – that you won’t be doing very much of real consulting?
2.Be worried (unless you have a pile of savings) about how you’ll pay the mortgage for at least a year or two?
3.Have a crap work-life balance – that for three years at least you’ll have to work weekends and nights and even miss some family/social events?
4.Get frustrated and depressed when clients don’t see the value of your services and award contracts to people you think are less able than you?
5.Have to forego your holidays – and if you do take a week or two, you’ll have to pay for it yourself?
6.Have no one to share joys and disappointments with and you’ll be lonely?
7.Be on your own –no one will really help you – not the banks, not the enterprise agencies, not any club nor networking group?
8.Be disappointed when a favourite clients wants a change and hires someone else – despite the fact you’ve done a great job for them?

How do you feel now? DO YOU STILL WANT TO ATTEND? Then you are crazy – but welcome and I look forward to meeting you. You’ll come away from this day knowing EXACTLY what to do to make a brilliant success of your consultancy. All of the advice is hard-won from practical experience – mistakes and all.

Here’s what we’ll cover during our intensive day together

Time	Description
0445	Arrival Tea/Coffee and bacon/veggie rolls (Yes, we start at 0445)
0500	Introductions and expectations Pre-workshop survey on people’s expectations and plans
0540	Part 1 Your ultimate sustainer Why do you want to do this? Why are you doing it? What will keep you going when the “shit hits the fan”? The deep attitudes that will determine your success or failure
0610	Part 2 What are you offering – exactly? Turn what you have into what they want The biggest mistake you can make in describing your service Describe exactly, in childlike words what you can do for clients Concentrate on benefits
0730	Break
0745	Part 3 Productise and start selling
0845	Part 4 Finding potential clients – a solid systematic approach Where to search – warm Where to search – cold Getting in front of them
0945	Part 5 Marketing Seven big mistakes to avoid Guerrilla marketing
1020	Break
1035	Part 6 Getting the work Selling Proposals that win
1200	Lunch
1255	Summary of morning topics and questions
1320	Part 7 Doing the job The hard issues The soft issues
1355	Part 8 Ending the job – getting paid Ensuring satisfaction Turn endings into beginnings
1445	Break
1500	Part 9 When things go wrong The client’s fault Your fault
1545	Part 10 Ten monsters to slay! The client’s fault Your fault
1615	Summary and additional question time